LONGFORM EDITORIAL
Created original content for multiple culture channels, primarily luxury fashion, contemporary art, and current literature. Curated, edited, and uploaded all images as well as copy to Wordpress, approximately 15 deliverables per week.
LONGFORM EDITORIALS FOR SUMMER TRAVEL MICROSITE
When Clinique wanted to take ownership of summer, the solution was the Summer in Clinique travel microsite. I interviewed locals from cities all over the world to create a series of insider summer travel tip editorials.
SUMMER IN CLINIQUE NEW YORK
SUMMER IN CLINIQUE LONDON
SUMMER IN CLINIQUE BRUSSELS
SUMMER IN CLINIQUE TOKYO
SUMMER IN CLINIQUE PARIS
CLINIQUE CHUBBY STICK PROMOTIONAL APP
Promotional content with a light and interactive tone, while also delivering clear direction and strategic messaging.
CLINIQUE CHUBBY STICK APP LAUNCH PAGE
CLINIQUE CHUBBY STICK APP CUSTOM MIX PAGE
CLINIQUE CHUBBY STICK APP MIX PERSONALITY PAGE
CLINIQUE CHUBBY STICK APP SOCIAL STATIC
PROMOTIONAL ASSETS & EMAIL
Created attention-getting headlines and engaging site copy to promote service features and highlight programming. Generated weekly HBO GO / MAX GO promotional emails; curated programming and created all promotional copy for monthly HBO GO movie collections; iterated headlines and promotional content across multiple platforms and affiliate sites.
HBO GO WEEKLY PROGRAMMING EMAIL
HBO GO WEEKLY PROGRAMMING EMAIL
HBO GO SITE ASSET – MOVIE COLLECTION
MAX GO WEEKLY PROGRAMMING EMAIL
MAX GO WEEKLY PROGRAMMING EMAIL
MAX GO WEEKLY PROGRAMMING EMAIL
HBO GO / FANCAST PROMO ASSETS
HBO GO FIOS PROMO ASSET
HBO GO SITE ASSET – MOVIE COLLECTION
HBO GO SITE ASSET – MOVIE COLLECTION
MAX GO SITE ASSET – MOVIE COLLECTION
HBO GO SITE ASSET – MOVIE COLLECTION
SITE EXPERIENCE
I was one of two HBO GO/MAX GO creative development team copywriters, on call from initial development through a first-to-market launch. We created all functional site copy, problem-solving for ux needs like authentication and parental controls, and established copy conventions and strategy across multiple platforms and environments.
HBO GO NEW USER SIGN UP PAGE
HBO GO NEW USER SIGN UP OVERLAY
HBO GO SIGN UP PROMPT OVERLAY
MAX GO NEW USER SIGN UP PAGE
BRAND LAUNCH
Created a comprehensive identity to place this category-changing brand squarely in the luxury market, including a complete website redesign, national ads, product naming and descriptions, branded content editorials, and full-line product support collateral.
SPARK NATIONAL PRINT AD
SPARK NATIONAL PRINT AD
SPARK MULTIPLE PRODUCT LAUNCH PAGE
SPARK FULL LINE PRODUCT PROMO BROCHURE
SPARK FULL LINE PRODUCT PROMO BROCHURE
SPARK FULL LINE PRODUCT PROMO BROCHURE
INFLUENCER DESIGN COMPETITION CAMPAIGN
Concept, development, and execution for interactive designer outreach to to promote the Spark Modern Fires product line and spotlight its minimalist, design-forward offerings.
SPARK INFLUENCER PROMOTIONAL MAILER – FRONT
SPARK INFLUENCER PROMOTIONAL MAILER – BACK
SITE REBRANDING
This award-winning design firm needed a website to position them as a leading authority while maintaining an approachable voice for potential new clients. I distilled the firm's design philosophy into engaging snippets of editorial content in keeping with the elevated tone of the Amy Hirsch aesthetic.
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH EDITORIAL SITE CONTENT
AMY HIRSCH ABOUT PAGE – MISSION STATEMENT
SITE CONTENT & PROMOTIONAL EMAIL
Created copy to communicate this platform's benefits with a soft take on the big data angle. Crafted messaging to keep the voice light and engaging while still delivering the relevant facts. Copy included a website refresh, online B2B, and a series of persona emails.
LELA ANALYTICS HOMEPAGE
LELA ANALYTICS SERVICES LAUNCH PAGE
LELA ANALYTICS PROMOTIONAL EMAIL
LELA ANALYTICS PROMOTIONAL EMAIL
LELA ANALYTICS PROMOTIONAL EMAIL
AVEDA MAGAZINE
Created longform content for branded magazine supporting the AVEDA mission of environmental leadership and personal responsibility. Developed a series of Aveda editorials with informative, engaging content to connect that dots between beauty, well-being and environmental responsibility.
AVEDA MAGAZINE EDUCATIONAL CONTENT
AVEDA MAGAZINE LONGFORM EDITORIAL CONTENT
AVEDA MAGAZINE PROMOTIONAL CONTENT
