HELLO.
I’m an ecommerce copywriter fluent in targeted 360 campaigns, content strategy, and optimization for luxury and heritage brands. I bring an engaging, informative, and elevated voice to every messaging touchpoint, plus proven success in improving SEO, GEO, and AI visibility across search and marketplace platforms.
My work catches attention because it connects great content with clear strategy, customer intent, and meticulous attention to detail.
Hope to work with you soon.
EXPERIENCE
TATA HARPER SKINCARE – New York, NY
Copywriter, SEO|GEO & Content Strategy (Contract: May – August 2026)
Optimized PDP strategy across Amazon Storefront and TikTok Shop to strengthen customer discovery, engagement, and conversion.
Developed SEO- and GEO-optimized FAQ architecture, creating AI-ready content for improved search results across traditional and generative search experiences (full skincare product line, FAQs optimized for both brand.com and Amazon storefront).
Unified product messaging and content standards across ecommerce marketplaces to strengthen brand consistency and customer experience.
Researched emerging AI search behaviors, consumer-intent queries, and marketplace best practices to inform content strategy across all ecommerce channels.
Partnered with digital marketing and ecommerce retailer teams to implement best practices for marketplace content optimization and customer experience.
ESTÉE LAUDER | CREATIVE CONTENT HUB – New York, NY
Lead Copywriter (June 2024 – February 2026)
Led omnichannel content development for all Clinique promotional campaigns, creating seasonal storytelling across ecommerce, email, paid social, influencer, and video assets.
Sole writer for Moisture Surge Active Glow Serum and Even Better Vitamin Makeup pre-launch campaigns, exceeding projected sales goals by 5% and 6%.
Developed promotional concepts, product messaging, and ecommerce content strategy across owned brands including Jo Malone, La Mer, Estée Lauder, Tom Ford Beauty, Origins, Bobbi Brown, and Aveda.
Developed SEO- and GEO-optimized FAQ strategy and AI-ready content to improve discoverability for La Mer, Clinique, Jo Malone, Origins, Too Faced, and Tom Ford Beauty.
Optimized PDPs for the launch of the Clinique Amazon Storefront, plus PDP content and marketplace strategy for La Mer and Jo Malone (full brand lines), and Clinique (select categories) on Sephora and Ulta.
Primary contact for creative operations, brand stakeholders, and freelance copywriters.
BLOOMINGDALES.COM – Cheshire, CT | New York, NY
Senior Copywriter | Copy Team Lead (September 2015 – June 2024)
Recruited for ecommerce pilot program focused on improving customer experience within high-traffic luxury categories (handbags, shoes, sunglasses, watches, jewelry, select ready-to-wear).
Developed content standards, workflow improvements, and PDP architecture enhancements to improve site consistency, customer experience, and conversion.
Created operational workflows and processes to reduce revenue loss, including category site audits and compliance improvements.
Managed freelance copywriters while partnering with merchandising, photography, and project managers to deliver high-volume ecommerce content.
2020 Outstanding Performance Award Recipient.
HBO GO | MAX GO – New York, NY
Development Team Copywriter (April 2007 – January 2012)
One of two copywriters supporting HBO GO / MAX GO from product development through beta testing and full platform launch.
Created UX content, editorial programming, weekly marketing emails, and affiliate marketing content across web and mobile experiences.
Developed metadata standards and content strategy to improve discoverability across web and mobile platforms.
BRANDING CONSULTANT CONTRACTS
AMY HIRSCH INTERIOR DESIGN – Greenwich, CT (March 2014 – June 2014)
Led comprehensive rebranding to position this award-winning firm as a design authority through an editorial-driven brand voice.
Partnered with the owner to develop brand identity, promotional and editorial website content, and a national editorial ad series.
SPARK MODERN FIRES – Redding, CT (August 2006 – March 2014)
Developed brand identity and messaging for this category-defining contemporary fireplace brand, translating product design, materials, and functionality into distinctive customer-facing stories.
Partnered with the owner and designer on website development, product positioning, product naming and descriptions, and launch strategy.
Created content across the full customer journey, including a full-line catalog, national print ads, direct mail collateral, press releases, branded editorial, and social media strategy.
SELECT FREELANCE CLIENTS
(Ongoing: 2002 – 2015)
Clinique, The Donna Karan Beauty Company, Ann Taylor | LOFT, Aveda: Ecommerce promotions; retailer assets; product naming; visual merchandising; email; promotional app content; paid social; sell kits, packaging.
Estée Lauder Ventures: Brand concept and identity (Flirt).
Lab Series for Men: Site rebranding; product descriptions; branded editorial content; educational site content; packaging; video scripts; sell kits.
Linherr Hollingsworth Interiors: Brand identity, promotional website content.
Cor Botanicals: Brand identity and concept; company name; product naming; website development and promotional content.
Provokr.com: Editor for online arts and culture magazine – planned, managed, edited content across all channels; longform content for arts, literature, and luxury fashion.
CORE EXPERTISE
360 Messaging • Ecommerce Content • Performance Copywriting • Discovery, Conversion & Content Strategy • Consumer Intent • Brand Voice • SEO • GEO • AI Search Optimization • Content Architecture • Product Detail Pages (PDPs) • Marketplace & Retailer Optimization • Amazon Storefront & A+ Content • FAQ Strategy
PLATFORMS
Figma • Slack • WordPress • Semrush • Jira • Amazon Seller Central • Excel • Adobe Creative Cloud
EDUCATION
Boston College, Bachelor of Arts
Coursework at: Rhode Island School of Design (Graphic Design), NYU Institute of Fine Arts & Columbia University (Art History)
References and additional work samples available on request