spark modern fires/branding & product naming

SPARK Modern Fires had a great, category-changing product, but needed the branding to match. SPARK's sleek, first-to-market minimalist fireplaces required a voice and positioning that would place them squarely in the luxury design market. I created a comprehensive band identity for them, including a complete website redesign, national advertising, product naming, branded content editorials and full-line product support collateral.

spark/national print ad

spark/website product launch page

spark/full-line product brochure