HELLO.
I’m an ecommerce copywriter fluent in 360 campaigns, content strategy, and optimization for luxury and heritage brands. I bring an engaging, informative, and elevated voice to every messaging touchpoint, plus proven success in improving SEO, GEO, and AI visibility across search and marketplace platforms.
My work catches attention because it connects great content with clear strategy and meticulous attention to detail.
Hope to work with you soon.
EXPERIENCE
TATA HARPER SKINCARE
Copywriter, SEO | GEO & Content Strategy (May – July 2026 | monthly contract)
Optimized PDP strategy across Amazon Storefront and TikTok Shop, strengthening search, AI discoverability, and customer conversion.
Developed SEO- and GEO-optimized FAQ architecture, creating AI-ready content for improved search results across traditional and generative search experiences (full skincare product line, FAQs optimized for both brand.com and Amazon Storefront).
Unified product messaging and content standards across ecommerce marketplaces to strengthen brand consistency and customer experience.
Researched emerging AI search behaviors, consumer-intent queries, and marketplace best practices to inform content strategy across all ecommerce channels.
Partnered with digital marketing and ecommerce retailer teams to implement best practices for marketplace content optimization and customer experience.
ESTEÉ LAUDER – CREATIVE CONTENT HUB
Lead Copywriter (Nov. 2024 – Feb. 2026)
Led omnichannel content development for all Clinique offer campaigns, creating seasonal storytelling across ecommerce, email, paid social, influencer, and video assets.
Developed promotional concepts, product messaging, and ecommerce content strategy across owned brands including Jo Malone, La Mer, Estée Lauder, Tom Ford Beauty, Origins, Bobbi Brown, and Aveda.
Partnered with creative and ecommerce marketing brand teams to execute cohesive, cross-channel campaigns.
Developed SEO- and GEO-optimized FAQ strategy and AI-ready content to improve discoverability for La Mer, Clinique, Jo Malone, Origins, Too Faced, and Tom Ford Beauty.
Optimized ecommerce PDP content and marketplace strategy for Sephora and Ulta for La Mer and Jo Malone (full brand lines), and Clinique (select categories).
Optimized PDPs for the launch of the Clinique Amazon storefront.
Primary content lead for creative operations, brand stakeholders, and freelance copywriters.
BLOOMINGDALES.COM
Senior Copywriter | Copy Team Lead (Sept. 2015 – Nov. 2024)
Recruited for ecommerce pilot program focused on improving customer experience within high-traffic luxury categories (handbags, shoes, sunglasses, select ready-to-wear).
Developed content standards, workflow improvements, and PDP architecture enhancements to improve site consistency, customer experience, and conversion.
Created operational workflows and processes to reduce revenue loss, including category site audits and compliance improvements.
Managed freelance copywriters while partnering with merchandising, photography, and project managers to deliver high-volume ecommerce content.
2020 Outstanding Performance Award Recipient.
SELECT FREELANCE CLIENTS | 2012 – 2015
Clinique: 360 campaigns; retailer assets; visual merchandising; promotional app content; paid social; sell kits, packaging.
Estée Lauder Ventures: Brand concept and identity (Flirt).
Lab Series for Men: Site relaunch; product descriptions; branded editorial and educational site content; packaging; sell kits.
Linherr Hollingsworth Interiors: Brand identity, promotional website content.
Cor Botanicals: Brand identity and concept; company name; product naming; website development and promotional content.
PROVOKR.COM: Weekly arts, culture and entertainment site editor.
Amy Hirsch Interior Design: Brand identity; promotional and editorial website content; national ads.
HBO GO | MAX GO
Development Team Copywriter (March 2007 – January 2012)
One of two copywriters supporting HBO GO / MAX GO from product development through beta testing and full platform launch.
Created UX content, editorial programming, weekly marketing emails, and affiliate marketing content across web and mobile experiences.
Developed metadata standards and content strategy to improve discoverability across web and mobile platforms.
PRIOR FREELANCE 2002 – 2007
Delivered brand identities, product naming, ecommerce promotional content, branded editorial, promotional support campaigns, and launch strategy for clients including: Clinique • The Donna Karan Beauty Company • Spark Modern Fires Ann Taylor | Ann Taylor LOFT • Aveda
CORE EXPERTISE
Content Strategy • Discovery & Conversion Strategy • Ecommerce • Content Architecture • SEO • GEO • AI Search Optimization • Keyword & Consumer Intent Research • Amazon Storefront & A+ Content • Product Detail Pages (PDPs) • Marketplace Optimization • FAQ Strategy • Promotional Messaging • Brand Voice
SELECTED BRANDS
Clinique • Estée Lauder • La Mer • Jo Malone • Tom Ford Beauty • Origins • Bobbi Brown • Aveda • Tata Harper • Bloomingdale's • HBO GO|MAX GO
PLATFORMS
Figma • Shopify • WordPress • Semrush • Jira • Amazon Seller Central • Excel • Adobe Creative Cloud
EDUCATION
Boston College, Bachelor of Arts
Coursework at: NYU Institute of Fine Arts & Columbia University (Art History); Rhode Island School of Design (Graphic Design)
References and additional work samples available on request